Hi, I’m Valeria Uleri, a creative exploring ideas through film, design and storytelling. Influenced by a life lived across different countries, languages and cultures, my work reflects an interest in identity, communication and the ways people make meaning of their experiences.
What Cannot Be Translated is an experimental film exploring how speaking and thinking in multiple languages shapes identity, memory and emotional expression. Through interviews, personal reflections and multilingual subtitles, the project examines the moments where language struggles to fully capture meaning.
Rather than treating translation as a tool for clarity, the film embraces misunderstanding, absence and fragmentation, revealing how meaning can shift between languages. Combining moving image, sound and typography, the work explores the relationship between language and belonging, inviting viewers to reflect on the experiences that remain difficult—or impossible—to translate.
Created in collaboration with internationally renowned advertising agency M&C Saatchi, and further developed with a range of industry partners, the BA Creative Advertising and Art Direction programme has a strong employment, inclusivity, sustainability and, crucially, creative focus. Students have spent time within agencies working with practitioners and practitioner academics here in the design and film studios. They could specialise in art direction, copywriting, moving image, experiential, digital content and a variety of other visual and written branded communications. There was a lot to learn but they had fun.
