Hello, I’m Lauryn Bennett, a dental nurse turned creative strategist studying Creative Advertising and Art Direction. I combine clinical experience with cultural insight to create thoughtful, satirical work. My project Pearly White Lies explores Turkey Teeth and dental tourism, using storytelling and design to reveal the truth behind cosmetic treatment culture.
Pearly White Lies is a no-filter brand that exposes the true reality behind the popular Turkey Teeth trend. Through spoof ads and invasive honesty Pearly White Lies breaks down the allure of dental tourism and exposes what really happends when you chase a perfect and Hollywood smile abroad. Low expectations are encouraged.
Created in collaboration with internationally renowned advertising agency M&C Saatchi, and further developed with a range of industry partners, the BA Creative Advertising and Art Direction programme has a strong employment, inclusivity, sustainability and, crucially, creative focus. Students have spent time within agencies working with practitioners and practitioner academics here in the design and film studios. They could specialise in art direction, copywriting, moving image, experiential, digital content and a variety of other visual and written branded communications. There was a lot to learn but they had fun.
