A creative advertiser passionate about purpose-driven storytelling and impactful campaigns. Using media and communication to spark awareness, connect with audiences nationwide, and inspire meaningful change through creative and strategic messaging.
Inspired by my grandmother, Eileen, this project explores our shared experience of living with psoriasis. After my diagnosis, I recognised many of her habits in myself, including frequent cleaning, changing bedsheets, and covering our skin to conceal visible symptoms. Although she passed away before my diagnosis, these parallels helped me connect with her in a new way. What began as a personal exploration evolved into an examination of the stigma surrounding psoriasis and its impact on self image and behaviour. This artist book offers a space for understanding, connection, and recognition of the resilience required to live with the condition.
Created in collaboration with internationally renowned advertising agency M&C Saatchi, and further developed with a range of industry partners, the BA Creative Advertising and Art Direction programme has a strong employment, inclusivity, sustainability and, crucially, creative focus. Students have spent time within agencies working with practitioners and practitioner academics here in the design and film studios. They could specialise in art direction, copywriting, moving image, experiential, digital content and a variety of other visual and written branded communications. There was a lot to learn but they had fun.
