Hi, I’m Ana, a visual art director with a passion for creative storytelling and bringing ideas to life through design. I enjoy developing visual concepts that connect with people and create engaging experiences.
Mirror is a joint project with Ella Haynes, it’s a narrative-driven detective game that follows the final movements of detective Emma Hyde, with each level presenting scenarios that reflect real experiences faced by women in everyday life. The project is rooted in research into feminism and women’s lived experiences, exploring how these stories are often overlooked, misunderstood, or normalised. We chose to communicate this through gameplay as a language to build empathy and reflection.`
As a team, our skills complemented each other naturally. Ella focused on research, copywriting, and narrative development, shaping the game’s story and blueprint, as well as creating the immersive installation. Ana developed the visual direction and game assets, and produced the advertising campaign that extends the world of the game beyond the screen.
Created in collaboration with internationally renowned advertising agency M&C Saatchi, and further developed with a range of industry partners, the BA Creative Advertising and Art Direction programme has a strong employment, inclusivity, sustainability and, crucially, creative focus. Students have spent time within agencies working with practitioners and practitioner academics here in the design and film studios. They could specialise in art direction, copywriting, moving image, experiential, digital content and a variety of other visual and written branded communications. There was a lot to learn but they had fun.
