Creative Advertising and Art Direction Graduate 2026
Make work about things people do without thinking, and then think about them very hard.
Culture™ is a satirical brand stemming from research into the line between cultural appreciation and appropriation. It’s rooted in academic research, auto-ethnographic practice, and first-hand interviews, the project traces how elements of Black culture travel into mainstream usage, stripped of context and repackaged for profit. The outcome is a fully realised brand: a website, a product range, a manifesto, and an archive that gives audiences the cultural history behind each item. Using the aesthetics and language of commercial branding to expose the very system it mimics, Culture™ asks a simple but uncomfortable question, if everyone is doing it, does that make it acceptable, or just normalised?
Our Media and Communications degree provides an academic, creative and critical understanding of the media for roles in a variety of creative industries and backgrounds. By the end of our Media and Communications degree, you’ll know how to produce creative content across different kinds of media, including writing, camera use, sound recording and post-production/editing. The course supports students in developing a broad portfolio of independent critical and creative outputs, and to explore how their own practice relates to the real-world media and creative industries.
