Creative Avertising and Art Direction Graduates 2025
Performed on the theatrical and public stage, Skinetics is all about getting Britain more affectionate, one hug at a time. It is a multi-disciplinary performance art project, designed to explore and understand our relationship to touch. It features a full length physical theatre piece and experiential campaign performed across Central London, carefully curated to place affection back in the hands of London’s most touch-phobic. The green, huggable “skins”, provide the project’s visual identity, allowing viewers to experience touch’s benefits, it’s unhuman form unburdened with touch’s storied emotional ties. Sit back, relax, and watch the Skinetics at play.
Created in collaboration with internationally renowned advertising agency M&C Saatchi, and further developed with a range of industry partners, the BA Creative Advertising and Art Direction programme has a strong employment, inclusivity, sustainability and, crucially, creative focus. Students have spent time within agencies working with practitioners and practitioner academics here in the design and film studios. They could specialise in art direction, copywriting, moving image, experiential, digital content and a variety of other visual and written branded communications. There was a lot to learn but they had fun.
