Creative Advertising and Art Direction Graduate 2026
I’m drawn to the space between account management and art direction, where creative ambition meets practical delivery. I enjoy refining ideas, solving problems, and bringing people together around a shared vision. Less interested in chasing hundreds of ideas, I’m more interested in making the right ones work—helping shape visually striking campaigns that resonate culturally and create meaningfull connections between brands and their audiences.
In 2026, HFSS regulations came fully into force across the UK, introducing new restrictions on the placement and promotion of foods high in fat, salt and sugar. As governments respond to rising rates of obesity and diet-related illness, sugar is becoming an increasing target of regulation, reformulation, and behavioural intervention, reshaping a $42 billion industry.
This project explores how society’s relationship with sugar might evolve in response to these restrictions. Drawing on the historical regulation of tobacco, it presents three speculative futures that imagine new systems emerging around sweetness.
2068 – Contraband Candy
A nightclub within a black-market sugar economy, distributing illicit sugar bags containing trace amounts of nostalgic confectionery brands.2084 – Interlock
A subscription service that archives the molecular flavour profile of a wedding cake, allowing it to be revisited years later.2112 – Glucavax
An NHS-funded vaccine designed to regulate sugar cravings before behavioural dependency emerges.Together, these futures question how far society may go to control consumption and reshape human behaviour.
Our Media and Communications degree provides an academic, creative and critical understanding of the media for roles in a variety of creative industries and backgrounds. By the end of our Media and Communications degree, you’ll know how to produce creative content across different kinds of media, including writing, camera use, sound recording and post-production/editing. The course supports students in developing a broad portfolio of independent critical and creative outputs, and to explore how their own practice relates to the real-world media and creative industries.
