School of Design and Creative Industries
Media White

BA Creative Advertising

Carlo Turatello and Francesca Penson

Creative Avertising and Art Direction Graduates 2025

Through the Camera Phone: the Effects of Constantly Capturing Moments

The project is a collaboration between Carlo Turatello and Francesca Penson, investigating the relationship between smartphone photography and its effects on memory retention. We will adopt a dual approach, highlighting both the advantages of smartphone photography in capturing meaningful memories and the potential cognitive drawbacks, such as reduced memory retention, which will lead to the development of two parallel persuasive communications, each presenting a unique perspective on this interplay.

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Media

Our Media and Communications degree provides an academic, creative and critical understanding of the media for roles in a variety of creative industries and backgrounds. By the end of our Media and Communications degree, you’ll know how to produce creative content across different kinds of media, including writing, camera use, sound recording and post-production/editing. The course supports students in developing a broad portfolio of independent critical and creative outputs, and to explore how their own practice relates to the real-world media and creative industries.